The New Coke Debacle In April 1985, just short of its hundredth birthday, the Coca-Cola Company unveiled a sweeter flagship beverage which was dubbed “New Coke.” That change led to a legendary consumer outcry. Americans cherished the former Coca- Cola recipe so much that they stockpiled “Old Coke” in basements and drank it tight-fistedly, drop by precious drop, for two and a half months. Then, 79 days later, the Coca-Cola Company announced that it was going to give in to the astounding consumer … [Read more...]
About Steven J. Maybruch
Steven J. Maybruch, LSW, is a psychotherapist specializing in anxiety, relationships, and mood disorders. He is the creator of The Circle of Calm Program™, the first wristband/ e-book combination for creating confidence, positivity, and calm in kids and adolescents, and co-founder of The Relationship Couple, LLC.